Nobody can dispute the fact that social media is the best platform through which a brand can reach out to generation Z (iGeneration) and millennials. In fact, 95% of all adults of the age between 18 and 34 are more likely to consider buying from a brand endorsed on the social platform they use.
When it comes to marketing, you can always consider paid social media marketing. It offers a great return on investment with minimal expenditure. This makes for a good reading for small and medium-sized companies plus startups who don’t have the financial muscle to set up a massive campaign.
With this in mind, Julia Vashneva, the leading expert from Semalt Digital Services, takes a look at tips on how to get the most out of your low-budget social media campaign.
Do some testing
In military circles, there’s something called aggressive scouting. This is a tactic in which a battalion sends out a small group to size up the enemy. You can use aggressive scouting in your campaign, but instead of sending troops, you’d be sacrificing your resources. By putting your money in different sectors, you get to figure out which one has better ROI.
Choose the appropriate network
Different target groups have different demographics. For example, young people between the ages of 25 to 34 use Facebook more frequently. This accounts for only 29.7% of all users. Interestingly, Facebook users are predominantly female with 77% of them using the site compared to 66% of all men.
If you bring in YouTube into the picture, then the stats are a little different. Here women only account for 38% of users with the rest being obviously male. Furthermore, more than 50% of all views were made on either a tablet or handheld device making it ideal for targeting mobile users.
With all these figures you’d be surprised to note that only 9% of SMBs use social media to showcase their brand. As such, you can get an edge over the completion with something very simple.
Find the right time to share content
Now that you have identified whom you’d be targeting, it’s important to figure out the ideal time to share the content. Some experts recommend that you should do so sometime during the midweek preferably between 1 and 3. When it comes to Twitter the timing is different – tweeps are active between 9 in the morning and 3 in the afternoon.
Learn how to schedule
While it may be tough to figure out when your network is active because of different time zones plus other factors, you can never go wrong if you schedule your posts perfectly. Take a notebook and dedicate it for scheduling your tweets, blogs, videos and any other relevant info. You can even automate the process using plug ins.
Deliver on quality
With everything else in place, the success of your social media campaign boils down to one thing – the quality of the content posted. Do not disappoint. Post content that adds value to your prospective and current crop of clients; something they’d be compelled to share.